Think inside your AI world.

Supermetrics through Unl

Supermetrics pulls the live ROAS across every ad account. Whether that ROAS has earned the campaign more budget is your rule - and 'it's profitable' isn't the same as 'it's profitable enough to justify pulling spend from somewhere else.'

Supermetrics through Unl reads live campaign, spend and ROAS data against the scaling threshold you have ratified, so 'should this campaign get more budget' comes back pass-or-flag with the condition it hasn't met.

What Supermetrics holds

What Supermetrics through Unl actually reads, direct from the Supermetrics MCP:

  • Live campaign performance across Google Ads, Meta, LinkedIn, TikTok and connected platforms
  • Spend, ROAS and pacing data, current as of the last sync
  • Cross-platform comparisons answered as a single natural-language query
  • Health checks and performance alerts against a campaign or account
  • Historical performance for the same campaign over a chosen window

What the naked read gives you

Ask Supermetrics through Unl which campaign had the best ROAS last week and it answers cleanly, pulling live from the ad platforms themselves: the number, the campaign name, the trend against the week before. It is a genuinely current read, not a cached export from three days ago. Nothing in that read distinguishes whether a 4.2x ROAS is this business's 'scale it' number or its 'barely clears the line' number - that threshold depends on margin, on what else the budget could be doing, on decisions this data was never party to.

The frame judges the data it is given; it does not verify the source’s accuracy.

What changes when Supermetrics is read measured

Say you run paid media budgets across three markets, and you've ratified that a campaign only qualifies for extra spend once its ROAS has held above 3.5x for two consecutive weeks and its account isn't already pacing over its monthly cap - a single strong week doesn't clear the bar on its own.

'Should the UK retargeting campaign get more budget?' returns, measured: not yet, because its 4.1x ROAS this week follows a 2.8x week, so the two-week consistency your rule requires hasn't been met. Supermetrics supplied the weekly ROAS figures; your ratified rule supplied the consistency window.

And back again

Once the campaign clears two strong weeks in a row, log the result to Unl against your consistency rule - the budget decision then carries the two weeks it was actually judged on, not just whichever number was freshest when someone asked.

The answer comes back measured against what you already decided, and why.

The lane is live and open to this tool today: one box, paste anything. If it speaks MCP, Unl can reach it. Readings arrive unprompted, the data beside the criterion; Unl is a courier, not a warehouse, and keeps only your keys and the frame.

Questions people ask

Why did Supermetrics through Unl say this campaign shouldn't get more budget yet?

Because it hasn't held above your ratified ROAS threshold for the two-week window your rule requires, even though this week's number alone looks strong. A second strong week, or a change to the rule, moves the verdict.

How do I connect Supermetrics to Claude?

Sign up for the Supermetrics MCP at mcp.supermetrics.com, connect your ad and analytics accounts, and add the server to Claude or another MCP client. Unl reads live marketing data through that same connection.

Does connecting Supermetrics let Unl change my campaigns or budgets?

No. Unl reads live spend, ROAS and pacing data to build the verdict - it doesn't adjust bids, budgets or campaign settings on any connected platform.

What this is

Think inside your AI world — you stay in command

Unlimitless (Unl to friends) holds what you've settled, reads what your tools are showing, and catches what's changed out in the world — and hands your AI whatever bears on the work, the moment it's needed, without you asking. The right thing, in front of the model, unprompted, with you in command of the call. So you keep moving toward what you set out to build, on top of everything you've already decided.

It plugs into Claude, Claude Code, ChatGPT and Cursor as an MCP connector. Quick to connect, in a couple of steps.

Unlimitless is open now to invited Alpha. Apply for the Beta waitlist to come in ahead of the full launch:

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